segmentation

Unlock insights into consumer behavior with psychographic segmentation! Dive deep into consumer motivations, values, and preferences to develop personalized marketing strategies and increase brand loyalty. Learn how to collect and analyze psychographic data effectively for impactful marketing campaigns and customer engagement. Explore real-world examples and overcome challenges to reach your target audience effectively.

As we continue to weather this pandemic and watch the world slowly reopen around us, we’ve kept a close eye on how consumer attitudes and behaviors continue to shift.

As a group with higher instances of part-time or self-employment, and a high likelihood of children in the household, this female-heavy segment is hanging on by a thread.

This crowd is opting to stay in and cook ready-made meals rather than hitting up the local brunch spot on Sunday morning.

If life was tricky before, it is much harder now. This group tends towards single parents with limited activities and very real worries about financial instability.

These family-oriented folks are not panicking but they are taking things seriously.

This group recognizes that there will be a global financial impact but are not as concerned about their own personal finances.

This group reports very few changes to daily life and are less concerned about the pandemic than other consumer groups.

Thus far, this segment has been the least impacted — they are not working from home and are not likely to have children staying in the house.