panels and communities

  • The impact of a panel or community on your consumers.

    Build your tribe with a research panel or online community

    We all know the most obvious benefits of an online research panel or community are quick-turn research and fast insights thanks to a waiting pool of engaged customers. But have you ever considered the impact a panel can have on your relationship with each and every one of those customers? We've collected these amazing examples of how our clients have upped their relationship status with their consumers — from “customer” to “brand advocate.”
  • We’re going to break down the DIY option and the full-service approach.

    Full-service vs. DIY research panels

    Once you’ve determined that an online panel or community could be a valuable platform for collecting customer insights for your organization, the next step is deciding how to implement it. We’re going to break down the DIY option and the full-service approach.
  • How online research communities can elevate your position as a thought leader

    How your online research community can elevate your position as a thought leader

    In our December webinar, Justin Coates of Eastman Chemical Company and Taylor Doolittle of Bellomy gave a presentation on how Eastman uses an online community to gain a deeper understanding of sustainably-minded consumers. The presentation highlighted Eastman’s ability to position itself as a strategic thought partner to its clients due to their use of an online research community.
  • Online panels and communities can accelerate and facilitate customer segmentation in marketing research.

    How online panels can facilitate customer segmentation

    What do fingerprints, snowflakes, Social Security numbers and your customers have in common? No two are the same. Marketing strategies that target your entire customer base may be effective from time-to-time, but it's also impossible for a business with hundreds of thousands of customers to properly market to each individual. So, where’s the sweet spot?
  • Use online panels and communities to connect with your users

    What are online panels and communities?

    If you have ever researched a potential purchase online, you might be familiar with the never-ending rabbit hole of consumer reviews and online discussion boards. However, access to relevant peer feedback was not always the norm it is today. Consumers longed to hear from each other about what works and why. Almost overnight the online community of sharing was born.